Clear, Transparent Workflow

Getting More Customer Enquiries Doesn’t Have to Be Complicated

We keep our process straightforward, transparent, and built for busy Kiwi tradies who don’t have time to decipher marketing theories.

01
Understanding your trade, location, and capacity

Step 1 — Let’s Talk

We learn about your trade, location, services, current marketing, and business goals. Are you looking to fill next month’s calendar, grow another crew, or shift into higher-margin jobs like re-roofing or full renovations? This initial conversation sets the foundation.

15–30 minute discovery call
Assessment of current website & enquiry sources
Clarifying your ideal job types and service radius
02
Lead target, advertising budget, and campaign setup

Step 2 — We Build Your Strategy

We develop an advertising approach and agree on an appropriate lead target, budget, and campaign setup. We work towards our flagship objective of 20 qualified leads per month while adjusting for your specific trade reality and location.

Channel selection: Google Ads, Meta Ads, or both
Agreed lead target and budget parameters
Creation of conversion-focused landing pages and ad copy
03
Targeted campaigns targeting active buyers

Step 3 — We Generate Enquiries

We launch and manage campaigns designed to reach potential customers actively looking for your trade services in New Zealand. We continuously monitor keyword quality, cost per enquiry, and conversion rates to make ongoing data-driven adjustments.

Live campaign launch with active geographic targeting
Continuous negative keyword and audience refinement
Lead quality monitoring to screen out tyre-kickers
04
Enquiries captured cleanly in your CRM

Step 4 — You Focus on the Jobs

Enquiries are captured and organised in your CRM, allowing you to contact potential customers, provide quotes, and pursue new business. You spend less time worrying where your next job is coming from and more time doing quality work on-site.

Instant text and email notifications when a lead lands
Structured CRM pipeline to track quotes sent and won
Personal check-ins with our team to review campaign progress
Ongoing Campaign Refinement

We Don't Just Launch and Disappear

Digital advertising is never "set and forget". Lead quality and campaign performance are continuously monitored, with adjustments made where appropriate. If certain search terms bring low-value enquiries, we block them. If a specific suburb generates high-margin renovation enquiries, we allocate more budget there.

Ready to Take Step 1?

Book your free lead generation consultation. We’ll discuss your trade, your service area, and how to work towards our 20-lead monthly target.